With the purchase receipt for one of its products, customers registered on the brand's website and participated in different interactive challenges during said period of time with the promise of an important prize. There was no shortage of educational content of great value. The result? Increase your database and build loyalty. New call-to-action 6. Uber Although it is the last step of the Inbound methodology, loyalty is as important as the others.
This private transportation app has it very clear and we see it in its email marketing strategy. What is not very visual? For your purpose it wouldn't have to be. Communications with their clients are usually conversational, full of closeness and empathy. And this is a company that sells services, so customer service must be crucial. Although, of course, it is not that they stop offering alternatives to add more clients, in this case, promoting the business with friends. Great example of business strategies that work. 7.Nike Clothing, footwear and accessories companies are also present in this Marketing list of the best
Special Data companies. This iconic brand, always up to date with trends, not only impacts potential customers through paid media, it creates an experience around the brand on its different channels, such as its blog and social networks. In addition, they use influencer marketing to attract new audiences without being invasive, such as the well-known “Make it count” case with the famous YouTuber Casey Neistat. 8. American Express American Express OPEN Forum shows how a brand can expand through a traditional blog to create a great community. OPEN Forum exists to help small businesses grow , using original content and a personalized user experience.
With a subscription, the blog promises the reader to choose their areas of interest, and in each post the conversation with the direct self is possible, in case you want to go deeper into a story. Inbound Marketing Examples 9. Invision Invision is a renowned design firm and what it does on its blog is precisely to show its passion for design. Of course, this space has an exceptional design, which is well complemented by its contents. The brand maintains the loyalty of its audience through in-depth posts about the topics that most concern a designer and the great challenges of the profession. Inbound Marketing Examples 10. Tesco Based in the UK, Tesco is an international retailer that understands the nature and help of Inbound Marketing. On its blog , Tesco Living, its customers can find ideas and inspiration on topics ranging from how to save money when shopping to craft ideas for the children in the house. In addition to the content, the navigability of the site is one of its attractions, thanks to its well-organized themes in six main categories. The how-to reigns there. Inbound Marketing Examples
