Gaming advertising allows us to reach esports and gaming audiences. That is, those who are fans of video games . In general, this audience is almost entirely made up of members of generation Z , that is, people who were born between 1990 and 2000. Certainly, gamers have their own language and use terms that not everyone understands. The job of advertisers is to give them space in the media so they don't feel excluded. Precisely, this is what many brands have done by integrating them into their advertising . The idea is that you can reach this young audience in a way that they feel identified with . The goal is to show them that you understand their universe. And the best way to do this is by using a strategy that guides you in your communication with this niche audience. Read also: Advertising on YouTube: Attract and add new customers to your company Tips for advertising gaming For this reason, we offer you a series of tips that will help you in your gaming advertising strategy. Shall we start? 1. Get to know the gamer universe The gaming sector had its beginnings as an entertainment industry and was not considered more than a simple hobby.
However, today this has taken an important turn, positioning itself as an industry that generates millions in advertising and sponsorships and has even become considered a sporting discipline. For brands, an incredibly profitable opportunity has opened up to reach an audience that is difficult to access through other means and channels. So if you want to work with this audience, the first thing you have to do is immerse yourself in their world . We mean going beyond the terms they use. Your company has to know every aspect that makes these people feel so passionate about
Phone Number List video games . 2. Identify the target It is true that the majority of video game players are members of Generation Z. But the reality is that many adults also enjoy and are entertained by electronic games. In fact, the gamer audience is between 15 and 35 years old, and in recent years, the age has increased, reaching up to 40 years old. It should be noted that during the confinement caused by the Covid-19 pandemic, the number of followers has also increased, awakening the interest of an even larger audience. Therefore, be careful not to misinterpret this target .
3. Have a presence on the main gamer platforms Do you know which are the main platforms to offer gaming advertising? We explain them to you below: Twitch : is a platform belonging to Amazon, where you can consume live content, or streaming . This application accumulates more than 121.4 million hours of broadcasting. Youtube : This popular platform has become a place where gamers upload their videos playing. Therefore, a good part of the public also follows them there. Facebook: the social media giant launched Facebook Gaming to enter the world of gamer streaming. It is very popular in Latin America. Twitter : This is the main means of communication for brands to establish conversations with users and influencers . Instagram: this social network is used because it is an immediate channel to communicate information related to gaming, through stories or IGTV . In addition, it allows traffic to be diverted to other platforms.
